Pay-Per-Click usually called PPC is a type of advertisement done in which a certain amount
is charged on per click basis to be on the search engine result page. The result page of the
search engine will display your ads on the basis of keywords which is created for the direct
visitors and eventually an amount will be charged if the visitor clicks on the ads.
As of now this Pay-Per-Click model is commonly leveraged on the big giant platform like
Google, Bing, Facebook etc. Now-a-days this Pay-Per-Click model is also becoming popular
in indirect advertisement platforms which offers only organic traffic and totally depends on
the inbound visitors. Comparatively the pricing is high on these indirect platforms as they
offer only inbound traffics by getting their SEO strongly optimized and also the traffic from
these indirect platforms is the filtered one and quite commonly of those who are having an
intent to go for the product or service mentioned.
Benefits of PPC campaign on Google, Facebook etc.
These giant platforms like Google and Facebook have a huge and diverse traffic which
covers almost all the categories of the business. Placing any ads on these platforms can
bring traffic from targeted locations and one can also choose to get traffic from anywhere
worldwide by going for the global PPC marketing.
PPC ads on Facebook and Google is quite cost effective as their charges are parallel to the
services they provide, also they have cookie policy where one will not be charged for the
non-unique or spider and bot clicks. Generally, a PPC ad campaign on google generates a
conversion ratio of 5%.
PPC campaign on these platforms produces result in short span of time and the data from
these campaigns can help in improving the SEO strategy for the business. Also, these ads
help in getting the business ranked with even low domain ratings.
Important strategy for running PPC ads on Google and Facebook
In the next step while running a PPC ad, keywords must be targeted and used exactly as per
the business offerings and keeping the traffic stats of that particular keywords in notice. If the
keywords are placed at right place and is exactly related to the product or service one is
offering can gain a lot of relevant quality and qualified leads. And this thing eventually leads
to a better ROI for the business and also from the PPC campaign running.
Landing pages works as a deciding factor for ROI. Keeping the landing pages most
responsive and simple to use can help in converting the traffics to conversions. If the landing
pages will have a minimum detail form which seems easy to fill for user, they will eventually
drop some contact information there which can be leveraged by taking the information and
converting it into a lead for taking it into the next funnel of the pipeline.
Match types is another term which needs to be taken care of while running these ads. One
should choose match types from broad, modified broad, phrase, and exact match. Going for
broad matches will leads google to display your ads on any part of your keyword, while going
for exact will help in getting traffic exactly from the mentioned keywords.
Maintaining PPC campaign effectiveness for business
First of all, while running PPC ads on Google and Facebook one need to take care of bids
while getting the PPC campaign started and should look into it from ROI aspect. The price of
per click should be equally balanced taking care of the percentage of conversions which can
be carried out. Apart from CPC one has also to look into the things like Ad rank, Quality
score, Maximum bid, Ad text and keywords.
Summary
PPC campaign on Google and Facebook can prove beneficial for the business as they
provide cost effective marketing and produces result in short span of time. To get better ROI
from these campaigns all the aspects like CPC, Match type, Keywords, Maximum bid, Ad
text, Landing page, Quality score, Ad rank should be taken care of.